Your business’s online reputation is more important today than it ever has been, and if you aren’t actively managing it, you may not have one. Online reputation management is a complex puzzle that is usually best solved with expert help. Searchcleanup.com is one place to find help cleaning up negative news online, and bettering your online reputation in general.
Two important first steps are to make sure that your company or brand has a name with a clear path to control, and to generate new, authoritative content to help keep your company occupying the top 5-10 search results. Pre-existing negative information about an entity with a similar name, even if that entity is unrelated to your business, can make it difficult to build a positive image of your brand. Make sure your name has a neutral, positive, or non-existent online presence before selecting it. Furthermore, today’s search engine algorithm’s are always looking for fresh, authoritative information. If you don’t update your website with blog posts, reviews, testimonials, or other similar information, your brand will fall behind in search results.
Another important consideration is the online reputation of your top executives. In today’s global economy, individuals and businesses often research not only the products and services of a company they want to do business with, but also the people involved with that company. Be sure that every executive in your company has a well-written biography page, and that it is the first result returned when someone searches for that executive by name. Take the time to include the names of your company executives in press releases, and generate opportunities for them to interact with media outlets and the press.
Lastly, carefully curate your social media presence. Today’s buyers want to see community-derived information. Post regularly on every social platform that is appropriate for your business, and interact with your customers whenever it’s appropriate.
Online reputation management is complicated, but it is worth the time and money spent to ensure that your brand is the one everyone wants to do business with. If you don’t have the time or the inclination to do it yourself, then talk to the experts at searchcleanup.com.