Evolution of Smooth Making Chapstick an Endangered Species

Over the past 7 years, Evolution of Smooth (EOS) has become a  $250 million presence in the lip balm industry, outpacing old standbys including Chapstick and Blistex, https://www.fastcompany.com/3063333/startup-report/the-untold-story-of-how-lip-balm-upstart-eos-outdid-chapstick. Sales now stand at over 1 million units per week and the company is projected to be worth $2 billion by 2020. While product endorsements by Kim Kardashian, features in Allure, and prominent Walmart displays haven’t hurt this company’s growth at all, there is more to its success than mere marketing efforts; EOS lip balms are carefully designed, high-quality products.

According to its founder, Sanjiv Mehra, EOS lip balm was painstakingly researched and carefully created. Mehra and the other EOS founders searched for a way to create an innovative beauty product. They chose lip balm because they noticed an astounding lack of variety among the popular product. After interviewing scores of women, the founders realized that many were not really satisfied with the then-current drugstore offerings. Woman after woman expressed dismay at losing stick after stick of lip balm when they needed it most. Those using pots of balm didn’t fare much better. While they could more easily locate their product, they almost all complained about getting their fingers slimy and their pots grimy with dust while applying product.

As a result, the designers at EOS focused on creating a lip balm that would stay sanitary without getting lost in the shuffle. They also emphasized user experience and sensory enhancement. Rounded, packaging, bright colors, fresh smells, and tastes fueled by organic ingredients are some of the main elements that help to make EOS lip balms an essential highlight of many very happy customer’s day.

For more information, visit the EOS Facebook page and website: evolutionofsmooth.com.

 

Mike Baur Co-Founder & Executive Chairman at Swiss Startup Factory

Mike Baur is Swiss Start-up Factory AG co-founder with 20 years of experience with the Swiss Banking Industry other than having acted some fund-raising roles in Swiss Start-up Factory. Mike Baur’s affection for finance and banking started in his early years as an adolescent in the place where he grew up of Friborg, Switzerland. It was nothing unexpected that he later sought after his passion and made a profession out of it. Mike got an MBA from the University of Rochester and Executive MBA from the University of Bern.

Mike spent successful 20 years in the Swiss banking arena ascending in the positions to wind up distinctly as part of the official leading group of a huge Swiss private bank. Other banks that Mike worked with include Sallfort and Clariden. His entrepreneurial voyage started in 2014, when he was 39 years old. Together with two different accomplices, he began the Swiss Startup Factory to give guidelines and bolster young and digital pioneers. Swiss Start up Factory is privately owned and is also financed independently. It is the first of its type in Switzerland operating three-month accelerator packages for techpreneurs.

Mike Baur has a big interest for youth and thus he spends a considerable amount of time offering support to youth businesses, demonstrating financial and training help for promising new businesses. Being the fellow benefactor and CEO, Mike is additionally in charge of financing and raising finances at Swiss Startup Factory. The factory was begun in 2014 in Zurich and intends to recognize and bolster developing and prosperous computerized business visionaries. The SSUF operates a 3-month acceleration program targeting Startups, where training and tutoring are provided in areas, for example, offices, investor network, entrepreneur and finance network.

At the SSUF, starting organizations that specialize in digital innovations have the chance to be taken via structured accelerator projects to come up with prosperous and innovative will power able to contend for the world commerce market. Amid the three-month speeding up program period, the chosen new businesses are taken through rhythms as they get tested making sure they can come up with trading ideas before pitching it to accessible and potential speculators. The quickening agent program in the Swiss Start up plant is the fit for yearning youngsters who need to set the world ablaze with their developments and ideas.

In an era of three months the targeted individuals are pushed assisted to bring their ideas and plans into the market while utilizing the lean canvas innovation. Today, majority of people have learnt and benefited from the exemplary life of Mike Baur.