Lori Senecal: Innovative Thinking and Action Lifts CP+B to Greater Success

The marketing and advertising firm Crispin Porter + Bogusky, known as CP+B, is truly a global agency with offices in London and Hong Kong as well as offices in the U. S. in Los Angeles and New York City. Operating out of the NYC area, Lori Senecal has been the Global CEO of CP+B starting in March of 2015. A year later the long time recognized industry journal for the ad world, ‘Advertising Age,’ gave CP+B the “Creativity Innovators of the Year” and at the same time honored Lori Senecal as one of their four top “Agency Executives to Watch.”

According to Huffingtonpost, Lori Senecal is someone who understands that the ‘Vision’ is the easy part; it is the formulation of a plan and then a determined focus to make it happen getting all the pieces together to make that ‘Vision’ become a ‘Reality.’ Her organizational skills and the ability to understand where a market is going combined with a global view that is necessary today are just some of the reasons for her success and current position as Global CEO of CP+B

In the harsh competitive environment of the ad world Lori Senecal has extensive experience in landing major corporations as clients and then helping to map out long term marketing strategies that sometimes means taking that calculated risk of jumping way outside the box?

Yet as tough and demanding as her job is, as tough and demanding as she is; a part of her would rather give you a hug. In her high school years she found herself being a gymnastics coach. It was here that she found and developed a talent for how to bring out the best in someone by inspiring them to make them better than they thought they could be. Many have stated off the record that she brought this aspect of who she is to CP+B and created a cultural shift that the entire company responded to by creating a sense of camaraderie that resulted in not only profits for CP+B; but for their clients as well.

Lori Senecal has stated that she believes in ‘Pay For Performance’ and in the advertising game the key to winning is increase the clients sales and profits.

Graduating with a degree in marketing and finance from Mcgill University in Montreal; Lori Senecal hit the U. S. hard landing in New York City with the major marketing and advertising players. The first was McCann Erickson and the McCann Worldgroup with her most important title of ‘Global Chief Innovation Officer’ with ‘Innovation’ being the key word. As she continued her career she then went to Kirshenbaum Bond Senecal serving as Chairman and CEO and working with dedication and understanding she was promoted to ‘Global Executive Chairman.’

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See more: http://inspirery.com/lori-senecal/

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